Data experts sometimes assume that their job is to craft analytics which tell the business what to do, instead of inspiring creativity to come up with the solution…

As the map is not the territory, data is not the territory, analytics are abstractions and they´re not an objectively true representation of the world, that´s not possible…

…their job should be provide those opportunities to design data maps that not tell people what to do but inspire them to explore other territories of meaning. Take a look the talk by David Boyle, quite inspiring ideas. ( )

We are using this Innovation Framework to understand Data as a source of new innovations.

Posted by:Fran Castillo