The implementation of a Product-Led Strategy might seem confusing at first.
But, it´s much easier when you break it down.
Here are some questions to start exploring!👇🏻
1.What´s your data acquisition strategy?
Do you capture behavioral events to understand how your customers use your product?
Check out these Customer Data Platforms:
Segment, Rudderstack, Amplitude, Freshpaint, …
They collect events from your web & mobile apps and provides a complete data toolkit to every team in your company.
2. Create a business case that might be a priority in your company, and it could bring faster value from your data.
Here are some potential business cases :
-How can you personalized journeys, on-boarding and product adoption flows for your customers, depending on the buyer persona, ICP or Customer Lifecycle?
-Which personalized in-app flows are you defining for customers who are still evaluating your product? What about your champion customers?
-How can you use customer data to identify a Health Score to improve and automate your customer success strategy?
-How can you use Product Qualified Leads (PQL) to improve your sales framework?
3. What´s your data activation strategy?
On which platform would you like to activate your data?
-In-app notifications (Appcues, UserFlow, Pendo)
-Personalization and Marketing automation (Hubspot, Salesforce)
-Lead Scoring (Hubspot, Salesforce)
-Audiences for your ADS campaign (Fb, Google).
What is your company’s approach to this Product-Led Strategy?
Are there any specific challenges or frictions you’re finding?