Changing the way businesses think about data is essential to making data a real source of value.

The purpose of data is more than just to optimize operations. We believe it is a source of innovation and value creation.

Our approach to data is to view it as a tool for:

1. Finding new meanings.
2. Finding new ways of understanding user needs.
3. Identifying signals in the market & understanding shifts in social & cultural dynamics.
4. Expanding market value proposition and business model by leveraging trends.
5. Optimizing operations and improving product efficacy.

Click here to read more about this innovation quadrant (Data-Design Driven Innovation)

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Posted by:Fran Castillo

@francastillo